First Billboard is Live

On a busy stretch of highway in California (HW 101), the first MEAT IS IMMORAL billboard went live yesterday afternoon. As thousands upon thousands of cars are passing by, the public presented with a very simple message - that meat is immoral in modern society. Meat is immoral for animals. Meat is immoral for climate. Meat is immoral for workers. Meat is immoral for humanity. Of course nothing is simple. Within 24 hours of this first billboard going live, ranchers in the lo